Eleanor Davies used her time at OSE to reflect on her various engagements with the retail sector since graduating in 2012 and starting at OSE. This included the staging of two events: a tour of Selfridges’ Perfume Hall, and an evening of structured reality tv and discussion. Eleanor’s research culminated in the creation of The Aesthetics Academy London, a fictional educational institution designed to prepare people for work in the style labour market. The project, which included the creation of a course handbook, branding, and recruitment event, explores the consequences of an increasing emphasis on aesthetic skills over technical knowledge and experience in the labour market.